by staff

There is no doubt that the travel industry took a major financial hit during the pandemic. People stayed home and put off their vacations for another time. With the world slowly coming back to normal, people have begun traveling again. This means they have been cooped up in their houses for over a year and a half and had plenty of time to think. Thinking was a great way to pass the time and a lot of people started planning vacations and excursions that they would want to go on when they could begin exploring the world once again.

Not everyone is feeling comfortable with traveling abroad. They are not sure of restrictions and don’t want to get stuck somewhere far from home, but a lot of people do feel ready to explore locally or at destinations they can easily get to. This means local and semi-local experiences are on the rise. A lot of things that may have seemed “mundane” before are now actually booming in the experience and local travel industries.

Local Experiences People Are Participating In:
• Kayak adventures
• River floating experiences
• Hiking and camping
• Scenic drives and rural destinations
• In-car safari experiences
• Drive-up movies
• Small group experiences

Starting Your Own Travel Or Experience Company

Owning a travel or experience company can be quite adventurous. It is a great way to bring knowledge about locations to people who may otherwise not have known. Travel agencies are able to share fun facts and help their clients find destinations that accommodate the types of vacations they are looking to partake in.

Experience companies allow the business to connect individuals or groups with an experience they may want to do. Some fun experiences include local attractions like private tours of museums, hot air balloon rides, deep-sea fishing, snorkeling, hiking, or river activities.

When you decide to start your own business you may want to consider the advantages and disadvantages of DBA. DBA is a simple abbreviation for “Doing Business As”. This means you are doing business as a certain entity. When you begin a business as a “DBA”, you do not use your own name or your business name. This provides anonymity where people will not be able to easily seek you out.

There Are Pros and Cons to DBA

When it comes to “Doing Business As”, you will be required to register as a DBA within your state. Additionally, there are fewer tax credits and fewer liability protections; however, there is also easy legal compliance and more flexibility. Make sure you weigh your pros and your cons before you establish yourself as a DBA for your travel and/or experience company.

Work Together to Promote and Expand Businesses

When you are in the travel business, you can greatly benefit from supporting your other local travel affiliated establishments. If your company focuses on experiences, you may want to reach out to local hotels, bed and breakfasts, or Air B&B locations to help promote.

You can promote their lodging and accommodations while they can easily promote your experience. You can also support local restaurants and retailers by mentioning them at the end of the excursion. Your customers may be ready to eat or may look for some low-key browsing later in the day. When businesses help support and promote one another, a thriving tourist community can easily be established.

Get Ready for the Tourists

Now that the world is opening back up and travel is increasing, you can definitely expect an uptick in the number of groups you will receive. Make sure you are able to follow all health protocols in order to keep your staff and clients as happy and healthy as possible.

People are still a little weary even though they are hoping to get back to normal. By showing your customers that you are sanitizing, offering hand sanitizer, and going out of your way to make their comfort a top priority, you will be greatly appreciated and referred. Make sure you use social media and crowdsourcing as well as local advertising to spread the word about your business.

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