The Most Popular Social Media Platforms in 2022

Jan 17, 2022 | 2022 Articles, Community

by staff

Have you ever wondered which social media platform is the most popular? Are you curious as to which social media platform you should be using as a business or even as an individual to reach more people?

Social media has taken over the world. It is everywhere and it’s not going anywhere. But which social media platform will be the most popular in 2022? Which sites are trending now that may not be as popular by the end of the year?
Let’s take a look at some of the most popular social media and how they will fare in the future? Which ones will stay on top, and which will fade away? Continue reading to find out more about this.

TikTok
First up on our list, we have the newest addition to the social media world, TikTok. TikTok is a short-form video-sharing platform that allows you to film, edit, and share videos with your friends and family. This is one of the newest platforms around having only been launched in 2016; however, it has quickly managed to become the most popular platform, recently overtaking the long-standing leader, Instagram.

This platform is popular for its authenticity and uniqueness. It is a space for people to be genuine and themselves without having to have fancy equipment or lighting. Currently, there are a billion active monthly users, but this number is quickly going up.

When you post to TikTok, you will mainly reach a demographic of teens and young adults, but there are also many brands on the app.

Instagram
Instagram was the longstanding front-runner for over a decade until TikTok came around. Instagram is still one of the largest social media platforms reaching over a billion active monthly users.

Instagram is a visual platform where you can post images and videos on a variety of different features. This app is also great for businesses because they offer tools that are specifically designed for businesses to use. There are also tools outside the app that businesses can take advantage of, like the best Instagram growth services that allow a massive reach. These tools are a great way to raise awareness about a brand or an individual.

While images used to be the most popular content on the app, these days videos are far more popular with the introduction of new features such as reels, stories, and even IGTV. There are so many great reasons to use Instagram, and the best part of all is that they have an incredibly wide demographic.

Twitter
The last social media platform we have is Twitter. Twitter is one of the oldest social media platforms that still stands today, and is in fact, still very popular. Twitter reaches around 300 million active monthly users, which makes it one of the most popular social media platforms.

Twitter is an app that works in a microblogging style. This app is mainly founded on worded tweets, but you can also include images, videos, and gifs, making it more interesting. The great thing about this platform, especially as a business, is that you can keep a more professional tone, while still getting all the benefits of a social media platform.

Twitter is great for both individuals and businesses.

What To Consider When Choosing a Platform
As a business, choosing the right social media platform to market on and post on is a very important decision. There is more to it than just choosing the most popular platforms.

When choosing a social media platform, you need to consider your target audience and the demographic that you are trying to reach. Each social media platform reaches a different demographic, and you want to make sure you are choosing one with the same demographic as your business.

Other things to consider are things such as how professional you want to come across, what kind of budget you have to spend on your marketing, and even what your goals are in terms of social media marketing.

There are so many different things to consider, but once you have thought about them all, you will be able to find the perfect platform for your business or brand and hopefully be successful while marketing there.

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