Branding 101: Boosting Brand Awareness for Success
Learn top strategies to boost brand awareness in this comprehensive guide. Elevate your brand for success with expert tips. Read on for more information.
Learn top strategies to boost brand awareness in this comprehensive guide. Elevate your brand for success with expert tips. Read on for more information.
In the last 10 years, social media platforms have changed rapidly. Initially, Facebook was the most popular social media platform but has since declined in popularity due to privacy concerns and changes in its algorithm that favors engagement over good quality content. Instagram has become the most popular social media platform with Snapchat following close behind. Both of these apps are much more focused on visuals as opposed to text and this makes them more attractive to users who prefer to share their lives visually.
Life, Art, Business, & Entertainment is the motto that defines the local startup marketing agency, The Method. It’s run by Stephanie DuBois, the licensed hairstylist of sixteen years who formerly owned the salon, The Paint Room, which unfortunately went under due to the pandemic. Having seen and lived through the year where businesses and people struggled because of the lockdown, she took the initiative to switch to a passion she’d always wanted to pursue which was public relations. With that drive, she wanted to help local businesses, big/small/local/independent, by expanding their social media presence and have them get involved with in-person events to drive their brand and generate profit.
Bring together a choreographer, a director, writers, and a bunch of actors, and you have the makings of a play. Or you might also have much of the staff at Marketing Plus, a Fresno marketing agency that has been around since the 1980s. Could this theater connection possibly give MP a creative edge over the competition?
Recently Kings River Life took a video tour of the brand new offices of Marketing Plus, a long time marketing agency in Fresno that has a lot of connections to local theatre and a fun staff whom you get to meet many of in the video as well! We are sharing that video with you this week as a teaser to a full article coming out the end of this month. Check out this fun video tour, which includes a peek into their new venue space the Art Box.