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Harlem Shake

by Alicia Lieu

A viral video known as the Harlem Shake and a new diner opening up in Harlem by the very same name is a coincidence? Not according to the owner, Jelena Pasic, as quoted in the New York Times. She had the name picked out for her new burger joint before the Harlem Shake video went viral. But the timing could not have been better as she rolled out publicity for this super hip, retro diner on the corner of 124th and Lenox. Harlem Shake first caught my eye in a Tasting Table newsletter, but then snagged my attention in a subsequent Pure Wow newsletter. They had me at Red Velvet Shake.

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