Note to TV Advertisers – Love the One You’re With Or Be Nice to your MAW

by Deborah Harter Williams

Guess who’s watching TV?
Women, Middle Aged Women. “Women are the last vestige of the broadcast-dominant viewer,” according to John Spiropoulos, VP at MediaVest and director of video investment and activation. “Especially women over 50. The broadcast networks gear their programming to the female audience because they’re the ones most likely to watch entertainment programming. On average, it’s 65% to 70% female on network prime time, and with CW and others that focus on women, it skews 70% to 75% female for female-targeted shows.”