When I first saw the trailer for The Lego Movie, all I saw was a cheap cash grab to sell more Lego sets. The idea of a movie about Lego’s just didn’t really work to me. As time went on and more info (and trailers) started coming out, the better and better the idea became. All of the sudden we had an all star cast and trailers that were really funny. It may not be a cash grab, but I guarantee that this movie will sell Lego sets.