A California Magazine with Local Focus and Global Appeal:
Community - Entertainment - Human Interest

Weekly issues every Saturday morning and other special articles throughout the week — there's something for everyone. Check out our sister site KRL News & Reviews for even more articles every week.


by Jim Bulls

One of the most successful events held by the Reedley Downtown Association, the Electric Farm Equipment Parade, was the brain child of local auctioneer Ed Croissant. Sometime in the fall of 2000, Ed was talking with daughter Daniele, owner of the former Coffee and Candy Shop, about ways to promote Reedley’s downtown for the upcoming holidays.


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