A California Magazine with Local Focus and Global Appeal:
Community - Entertainment - Human Interest

Weekly issues every Saturday morning and other special articles throughout the week — there's something for everyone. Check out our sister site KRL News & Reviews for even more articles every week.


by Deborah Harter Williams

Guess who’s watching TV?
Women, Middle Aged Women. “Women are the last vestige of the broadcast-dominant viewer,” according to John Spiropoulos, VP at MediaVest and director of video investment and activation. “Especially women over 50. The broadcast networks gear their programming to the female audience because they’re the ones most likely to watch entertainment programming. On average, it’s 65% to 70% female on network prime time, and with CW and others that focus on women, it skews 70% to 75% female for female-targeted shows.”


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