“Why fit in when you were born to stand out!” – Dr. Seuss
If you are fierce and driven by a passion for your fashion business, there is no reason for you to settle for less. You might have the best of talent, aesthetic prowess, and tons of fresh ideas. But your competitors have them too. So, how do you make your brand truly stand out from the crowd? Here are some tips.
Do Your Research
In an industry that thrives on fleeting trends and consumer demands, you have to be constantly up on your toes to be ahead of your competitors. A great way to start is by defining your ideal customer — do they buy premium or affordable? Which age group do they belong to? Do they prefer high fashion or casual? Questions like these will help you know your target demographics and what type of brand you wish to become. Once you have that figured out, stay on top of trends that affect your target customers.
Maintaining consistency in your products, services, and overall branding will add stars to your goodwill and help you stand out from the rest. According to stats, brand consistency can boost revenue by 33%. So, being consistent can not only differentiate your brand but is also likely to help you make more money.
Nothing screams ‘unique’ more than bold designs. Preparing a line of garments that is bold will automatically carve it out from the rest. So, go ahead and experiment with unconventional patterns and colours to make your clothes turn heads.
Marketing your brand sufficiently is a crucial part of developing a brand identity. How else will your buyers know that you exist if you don’t make them aware of your existence? Social media and online advertising can be your secret weapons to grab more eyeballs for your brand.
To beat the bustle, you have to hustle. Hard work and sincerity towards your business is the foundation of your brand and often the key ingredients for success. While most businesses start with sincere intentions and lots of hard work, many lose the plot somewhere down the line. A look at the most iconic brands will tell you one thing: They are true to their craft and have never put a pause on the hard work. Therefore, to build a recognisable brand, hard work needs to be your success mantra.
Don’t be a Copycat
In order to be different, you must learn to swim against the tide. There are many ways to achieve this. You can personalise your products, add quirky accessories, design your own clothing labels, sell your products in fun packaging…the ideas are endless. Allow your creative juices to go rogue and flow freely, as you craft original masterpieces that your customers will love!
Don’t hesitate to let your creation bear the imprint of its creator. Let your fashion line tell your story.
While you work tirelessly to make your mark in the fashion industry, keep in mind that ‘Rome wasn’t built in a day.’ Like all great things, achieving a separate and distinct identity for your clothing brand will take some time and effort. But it will all pay off in the long run when your business succeeds in carving its own niche and builds value for itself.