by Tom Sims
Clovis is a special place. Walk down the streets of Old Town and you will catch a sense of the spirit of the village-city. The business community is vibrant and connected and there is expectancy, excitement and an array of events and opportunities for meeting people and exchanging great ideas. Much of this is due to the hard work of the members and staff of Clovis Chamber of Commerce. Most of their success is because they have employed and deployed Beth Bridges as Membership Director and Chief Networking Officer.
Beth’s efforts and insights have been noted by the community and by such notables as popular speaker-author, Bob Burg. Her Networking Motivator e-newsletter has a subscription base in the thousands; she has a huge following on Facebook and Twitter.
In her newsletter, Beth teaches a dynamic process for success in networking and that is the subject of her new book. According to her website, “Beth Bridges is the Networking Motivator ™. Beth’s experience at 2000+ networking events led to the creation of the Five Part Networking Success Plan ™, a simple yet flexible strategy for building your own powerful & profitable business network.”
Now she has gathered together her teaching into one interesting and easy to read book, Networking on Purpose.
The bottom line is that you need strategy and you need purpose, but purpose comes first. If your purpose is clear, you can develop a strategy that will work. You will meet people and develop webs of relationships that will weave together a tapestry of mutual success for all involved.
She hits the nail on the head about networking with a concise, readable and comprehensive overview of the principles every networker needs to master. Her insight is tested, practical and transferable. Her suggestions will spark any active imagination to action–be prepared to take notes manually and mentally because this is a ride you will want to return to again and again.
Beth says that it starts with belief, but then you must go places, meet people, stay connected and give value. For each of these steps, she gives simple and practical suggestions that are based upon sound principles which can be readily applied to the life of the aspiring networker.
She tackles such subjects as how to introduce oneself, the skill of mingling, and making small talk meaningful.
The book is peppered with interesting quotes. Speaking of quotes, Beth herself is very quotable and she offers snippets that can be translated into wonderfully encouraging short messages and thoughts for the day.
The advice in the book is timely and cutting edge. Beth is social network savvy, applying time honored principles to the possibilities of modern technology. At the same time, as the technology changes, these principles will still be workable because they are enduring truths about human nature and interaction.
By integrating this basic manual with Beth’s online talks at Networking Motivator YouTube Channel, and her Networking Motivator Facebook page, the learning and dialoguing can continue. She is constantly posting tidbits of information and advice, inspiration, and thought provoking suggestions. She is always ready to discuss these concepts with her readers wherever they live and work.
About the book, bestselling author of Endless Referrals and The Go Giver, Bob Burg says, “This book is packed with so many nuggets of golden wisdom that you’ll be able to use it as your ongoing guide for successful networking for as long as you are in business.”
Perhaps the best endorsement comes from Beth’s 91 year old grandmother who said, “I thought this would just be for business people, but it’s really interesting!”
Now that is a tough sell!
This book is a basic manual that you will keep on your desk and refer to for years. Get multiple copies to give away and you are sure to make many friends who will be deeply indebted to you. If you are interested in success in networking, this is the book. Learn more on Beth’s website.
So … to practice what I preach and what Beth preaches … while you are roaming around Clovis … can I invite you to visit a couple of my friends at Farmer Drakes– between now and Halloween? You will have a great time.
Keep networking and keep adding value!
Use this link to purchase Beth’s book and a portion goes to support KRL:
Enjoy these videos from Beth:
The Source of Many of My Failures:
Who Should You Invest Time In?