A California Magazine with Local Focus and Global Appeal:
Community - Entertainment - Human Interest


Weekly issues every Saturday morning and other special articles throughout the week — there's something for everyone. Check out our sister sites Kings River Lite and KRL Reviews & News for bonus articles.


Mallory Moad

Blind Date with a Book

IN THE January 9 ISSUE

FROM THE 2016 Articles,
andBooks & Tales,
andCommunity,
andMallory Moad
SECTIONS

by Mallory Moad



Imagine tables filled with over 200 books! Wait – these books are mysteriously wrapped in brown paper, identified only by a label which describes key plot elements. Do you feel lucky? You carefully choose one or more, if you’re in an adventurous mood. When you get home and remove that discreet cover to reveal its true identity, will your selection be a total loser or will it rock your world? Welcome to Blind Date with a Book, part used book sale, part library, part guessing game and one hundred percent fun!

{ 2 comments }

by Mallory Moad




Of all the days I’ve spent watching parades this year, December 5 was the most challenging – it was a Christmas parade double-header! That’s right, I attended two very different parades in one day and lived to tell you all about it.

{ 0 comments }

by Mallory Moad



There are three more parades on my schedule – let the countdown begin! On December 12 I headed south on 99 once again, this time to the tiny town of London. If you’re confused, it’s London, California I’m talking about. I’d be willing to bet most Central Californians have never heard of this community of 2500, located 20 miles southeast of Kingsburg and nestled in the middle of acres of vineyards, peach and nectarine orchards and citrus groves.

{ 0 comments }

by Mallory Moad



Christmas is on the way, and Central Valley towns are getting into the spirit of the season with parades, parades, and more parades! Last weekend I attended three in a row, each representing the values and histories of the communities in which they took place.

{ 0 comments }

by Mallory Moad



“Welcome to Selma, Raisin Capital of the world!” That’s where I was on an unusually warm Halloween, waiting for the start of the 51st Annual Selma Rotary Marching Band Festival Parade. I’d really been looking forward to this, because not only do I love parades, I’ve got a thing for marching bands, too. This was going to be awesome! Bring ’em on!

{ 1 comment }

by Mallory Moad



Once a year Fresno’s Tower District goes to the dogs – in a good way – and this time I was there to see it with my own eyes.

{ 0 comments }

by Mallory Moad



Fall is here and, after a summer break, the parades are back! Dust off the floats and tune up the tubas, because I am ready!

{ 0 comments }

Valley Thrift Stores

IN THE September 5 ISSUE

FROM THE 2015 Articles,
andCommunity,
andGoing Green,
andMallory Moad
SECTIONS

by Mallory Moad


“Hey, Mallory, I like your jacket!”
“Thanks, I got it for a dollar at a thrift store.”
That statement is true, and if you adjust the price up or down some, it could apply to my pants and shirt, too. I am a thrift store junkie through and through.

{ 2 comments }

Costuming The Musical Dogfight

IN THE July 25 ISSUE

FROM THE 2015 Articles,
andMallory Moad,
andTheatre
SECTIONS

by Mallory Moad



“So why do you want to do this?”
I’m standing in the middle of a storage unit in north Fresno, staring at endless racks crammed with a variety of costumes and for the life of me I can’t remember the answer to that question. The person who presented this query was Joel Abels, Artistic Director of Stageworks Fresno. “This” is designing costumes for an upcoming production of the musical Dogfight.

{ 0 comments }

by Mallory Moad



On Saturday, June 6, the streets of Fresno’s Tower District were a riot of color. Balloons, flags, bubbles, and beads turned Olive Avenue into a crazy kaleidoscope in preparation for the 25th Annual Rainbow Pride Parade.

{ 0 comments }

by Mallory Moad



The cheery voice on the PA wished us “Valkomen!” and invited us to “celebrate mid-summer, Swedish style!” I was in the picturesque town of Kingsburg and that’s exactly what I planned on doing.

{ 1 comment }

by Mallory Moad




In 1964, Barbra Streisand had a hit song in which she declared that nobody was gonna rain on her parade. Had Babs been in Clovis in 2015, she would have been disappointed. The 98th Annual Clovis Rodeo Parade was the third on my list of parades to see this year, and it was a wet one. A steady downpour made the cancellation of this popular event a definite possibility. But this is Clovis, rough and tough, a way of life! The show must go on! So, appropriately attired in boots, cowboy hat, and red raincoat, I staked out my place deep in the heart of Old Town.

{ 0 comments }

by Mallory Moad



Gung hay fat choy! It’s the Year of The Ram, and he was honored, curly horns and all, with his very own parade in Fresno’s Chinatown. The 15th Annual Fresno Chinatown Chinese New Year’s Parade was the second on my list of parades to see in 2015.

{ 0 comments }

by Mallory Moad



My name is Mallory Moad and I love parades. This year, 2015, I will be embracing my passion for pageantry by attending as many parades in the Central Valley as possible.

{ 1 comment }

  • Arts & Entertainment

  • Books & Tales

  • Community

  • Education

  • Food Fun

  • Helping Hands

  • Hometown History

  • Pets

  • Teens

  • Terrific Tales